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Built For Small And Mid-Size Business Owners

One AI for your whole business.

Name her. Brand her. Train her. Pick the underlying model. Plug her into every tool you already run. Hosted in Australia. Built for owners who are tired of stitching together chatbots, automations, and dashboards that don’t talk to each other.

Make her yours.

Name her Maren, Aria, Atlas, or anything you want. Paint her in your brand colours. Dial her personality on a sliding scale from formal to casual. Lock in your brand voice across every chat, every draft, every report.

She remembers. Forever.

Every contact, every deal, every decision, every conversation, every document you upload. Maren reads your files and pulls the exact line when you ask. Nothing is deleted or silently overwritten. A permanent, searchable history of how your business has evolved.

She gets smarter the longer you use her.

Week 1, capable assistant. Month 6, she understands your business better than most of your team. Year 2, she spots patterns you have never seen. Every conversation, every workflow, every lesson compounds into the next one.

Your pick of AI.

Claude, OpenAI, Gemini, or Grok. Never locked to one vendor. Switch per skill or per task. Maren auto-routes to the right tier so you save money without losing quality, and you stay ahead as new models ship.

Skills that install like apps.

Content, ads, video, research, CRM hygiene, reporting, invoicing. Content creation with DALL-E, Midjourney, and Remotion. Document understanding via Gemini’s multimodal. Install what you need. Uninstall what you don’t.

Plug in your stack.

HubSpot. Xero. Microsoft 365. Buffer. LinkedIn. WordPress. Google Analytics. Jira, Asana, Monday, ClickUp. Plug in one tool or all of them. Swap any vendor later without rebuilding a single workflow.

One view across everything.

Ops Hub, CRM Hub, Marketing Hub, Notes Hub. Hubs pull data, insights, and actions from every connected tool into one pane of glass. Install a new skill and its panels appear in the matching hub automatically.

Your guardrails, soft and hard.

Set hard guardrails she cannot cross and soft guardrails that nudge her behaviour. Block topics, require approvals above a spend threshold, lock in compliance rules. Every action logged, every decision traceable.

Hosted in Australia. Built for your Privacy Act.

Your own isolated tenant on Australian infrastructure. Aligned to the Privacy Act 1988 and Australian Privacy Principles, SOC 2 grade, audit-ready from day one. Your data never leaves the region you choose.

One Brain. Not A Zoo Of Agents.

Why we built one AI,
not a roster of specialists.

Other platforms sell you ten agents. One for marketing. One for sales. One for support. You repeat your context ten times and nothing one learns transfers to the others. That is not how a team works, and it is not how your business works either.

One context, not ten.

Them

Other platforms isolate context per agent. Ask a sales question that needs your ledger and you are stuck.

Maren

Maren knows every part of your business at once. Sales, ops, books, marketing, all in one conversation.

One memory, not ten.

Them

Other platforms forget state when you switch agents. You explain yourself again every time.

Maren

Maren carries context everywhere. She remembers what you were working on yesterday, last week, and last quarter.

Smarter with skills, not more agents.

Them

Other platforms grow bigger with more agents. You end up managing the manager.

Maren

Maren grows smarter with more skills. Install a new capability and she already knows how to use it with what she remembers.

Connectors

Every system your business runs on,
in one brain.

HubSpot for your CRM. Xero for your books. Microsoft 365 for your email and calendar. Buffer for your socials. WordPress for your blog. Google Analytics for your traffic. Jira, Asana, Monday, ClickUp for project management. Plug in one, plug in all of them. Add a new connector and every skill you have installed picks it up automatically.

Connectors

Hubs

A single pane of glass
for your whole business.

Your Ops Hub surfaces billing, CRM activity, inbox, Teams channels, social posts, and SLA health from one view. Your CRM Hub shows pipeline, lead activity, and deal signals. Your Marketing Hub designs campaigns, generates creative with DALL-E, Midjourney, or Remotion, shortens links, spins up QR codes, publishes across every channel, and tracks performance live. Your Notes Hub captures meetings, decisions, and entity-linked context.

Hubs

Memory

She never forgets
a single thing.

Maren’s memory is not a context window. It is a permanent, searchable knowledge base that captures every contact, every decision, every conversation, every document you upload, and every lesson she learned from every workflow she has ever run. She reads your PDFs, files, images, and videos, extracts the relevant facts, and pulls the exact line when you ask. Old facts get superseded rather than overwritten, so you keep a full audit trail of how your business has evolved.

Memory

Compounding Intelligence

The longer you use her,
the smarter she gets.

Every conversation. Every document. Every workflow. Every decision you make. Every lesson she captures from success or failure. All of it feeds her knowledge and sharpens her next answer. Chatbots forget at the end of every session. Maren compounds. Week 1 she is a capable assistant. Month 6 she understands your business better than most of your team. Year 2 she spots patterns you have never seen.

Compounding Intelligence

The Hubs

A dedicated command centre
for every part of your business.

Each hub is a live dashboard built from panels every skill you install contributes. They show you what matters right now and let you act on it in place. No more flipping tabs, no more copy-paste.

Connects
Xero
HubSpot
Microsoft 365
Outlook
Teams
Buffer

Ops Hub

Your business command centre.

Billing, CRM, inbox, Teams, social, project status, and SLA health all in one live view. Publish, reply, and take action from here.

What's inside

  • Accounting and billing pulled from Xero
  • CRM activity and pipeline from HubSpot
  • Inbox and calendar from Microsoft 365
  • Teams channels and social posts
  • Device alerts and project status
  • Real-time notifications and approval gates
Connects
HubSpot
Pipedrive
LinkedIn
Gmail
Outlook
Xero

CRM Hub

Every lead, deal, and customer in one place.

Pipeline, lead activity, deal signals, and embedded AI insights across every CRM you run. Make a change once and it flows everywhere.

What's inside

  • Pipeline health and revenue forecast
  • Lead activity and recent touches
  • Deal signals with AI insights
  • Multi-vendor CRM (HubSpot, Salesforce, Pipedrive, Zoho)
  • Auto-propagates to accounting, email, and marketing
  • Contact enrichment from LinkedIn
Connects
Midjourney
DALL-E
Sora
Meta Ads
Google Ads
Google Analytics
WordPress
Canva

Marketing Hub

Design, publish, and measure every campaign.

Build a campaign, generate the creative, shorten the links, post across every channel, and track results. All under your brand voice and visual identity.

What's inside

  • Campaign design and approval workflows
  • Creative with DALL-E, Midjourney, Remotion
  • Branded short links and dynamic QR codes
  • Multi-channel publishing (Buffer, LinkedIn, WordPress)
  • Live analytics across Google, Meta, LinkedIn, email
  • Budget controls and anomaly alerts
Connects
Notion
Confluence
Google Drive
OneDrive
Dropbox
Gmail

Notes Hub

Coming soon

Capture, link, and find every decision.

Meetings, decisions, research, and context in a block-based editor with entity linking. Everything becomes part of Maren's searchable memory.

What's inside

  • Block-based editor with version history
  • Audio transcription for meetings and voice notes
  • Entity linking to contacts, deals, projects
  • Full-text search across your whole business
  • Auto-summaries and action extraction
  • Shared team knowledge base
Connects
Xero
QuickBooks
MYOB
HubSpot

Finance Hub

Coming soon

Cash flow, forecasting, and financial health in one view.

Receivables, payables, expenses, reconciliations, and a live cash-flow forecast pulled across every accounting system you run. Anomaly alerts before the bank statement hits.

What's inside

  • Real-time cash position across accounts
  • AR / AP aging with one-click chase workflows
  • Forecasting with scenario modelling
  • Expense capture, categorisation, and approvals
  • Multi-vendor support (Xero, QuickBooks, MYOB)
  • BAS, GST, and ATO deadline tracking
Connects
Xero
MYOB
M365
Google Workspace

HRM Hub

Coming soon

People ops without the spreadsheet hell.

Onboarding, leave, performance, training, and payroll touchpoints in one operational view. Maren drafts the policies, contracts, and reviews — you approve and send.

What's inside

  • Onboarding workflows with document automation
  • Leave balances, approvals, and team coverage
  • Performance check-ins with AI-drafted notes
  • Training records and compliance tracking
  • Payroll touchpoints into Xero / MYOB
  • Org chart and reporting lines
Connects
Gmail
Outlook
M365
Teams
HubSpot

Inbox Hub

Coming soon

Every conversation, one triaged inbox.

Email, Teams, customer support, and social DMs in a single prioritised inbox. Maren drafts replies in your voice, surfaces the urgent, and triages the noise.

What's inside

  • Unified inbox across Gmail, Outlook, Teams, Slack
  • AI-drafted replies in your brand voice
  • Priority routing with SLA tracking
  • Full customer / contact history inline
  • Auto-categorisation and snooze workflows
  • Send, archive, and assign without leaving the hub

Hubs aggregate and surface data from your connected tools — they don’t yet replace your CRM, accounting, or PSA system. A lightweight Maren-native CRM is on the roadmap so you can run on Maren alone if you choose to. Until then, the hubs make every connector you bring along feel like one product.

Ops Hubs

Industry-flavoured operational backbones.

Each Ops Hub bundles the right plugins, signals, RAG context, and AI drafts for one industry. MSP is in flight — seven more on the roadmap.

MSP & IT Consulting
● In flight

Tickets, alerts, projects, time, and billing — unified across your PSA, RMM, and helpdesk.

Trades & Field Service
↑ Up next

Jobs, schedules, materials, invoices, and on-site reporting in one operational view.

Real Estate & Property Management
↑ Up next

Listings, leases, owner statements, and compliance workflows for agencies and PM teams.

Hospitality Back-of-House
Coming soon

Rosters, stock, supplier orders, food cost, and COGS for restaurants, cafés, and venues.

Fitness & Wellness
Coming soon

Bookings, memberships, class schedules, and retention signals for studios, gyms, and clinics.

Professional Services
Coming soon

Engagements, deadlines, capacity, and billing for agencies, consultants, and advisory firms.

Legal Practice
Coming soon

Matters, time, trust accounting, and document automation for law firms.

Accounting & Bookkeeping
Coming soon

Client work, ATO deadlines, BAS workflows, and capacity planning for accounting practices.

Don't see your industry? Request an Ops Hub

Like the colours? She wears yours. Pick a brand palette in Settings and Maren picks up from there.

Questions

Frequently asked questions.

Straight answers on the waitlist, pricing, data, compliance, and how autonomous she actually is. If your question is not here, drop it in the waitlist form.

No. Maren is an autonomous business operating system. She holds persistent memory, runs multi-stage workflows, executes actions against your connected tools, and only asks for input when her confidence falls below the threshold you set.

Cohort 1 members lock in founding pricing permanently. When the platform moves to tiered pricing later, you stay on your original plan. Every waitlist request is read by the founder personally, and you will hear back when invites go out.

Cohort 1 opens in the coming months. Getting on the waitlist now locks in founding pricing, puts you first in line for an invite, and gives you a say in what ships first. We will not spam you. You will hear from us when there is a real product experience to hand over.

Public pricing lands with the general release. Cohort 1 pricing is founder-negotiated based on your business size, tool stack, and how you plan to use her, so the cost fits the outcomes she is replacing. Whatever rate you lock in as a Cohort 1 member is yours permanently. When tiered pricing ships, Cohort 1 stays on its original plan.

No. Every paid plan includes a monthly AI credit so Maren works from day one with no provider setup required. After that you have two clean paths: bring your own Claude, OpenAI, Gemini, or Grok key and your token costs land on your provider’s bill directly, or keep using Maren’s keys and pay for usage only — transparent, no markup, no surprises.

Yes. Claude, OpenAI, Gemini, and Grok are all supported. Pick per skill or per task. Maren auto-routes to the right tier so you save money without losing quality, and you stay ahead as new models ship.

Not yet. Today the hubs aggregate and act on data from the tools you already run — HubSpot for CRM, Xero for accounting, your PSA, and so on. They turn ten dashboards into one view, but they do not replace those source-of-truth systems. A lightweight Maren-native CRM is on the roadmap so you can run on Maren alone if you choose to. Until then, every connector you bring along feels like one product because the hubs unify them in place.

Aggregate, anonymised metrics for performance tuning. Tenant-level metadata for billing. Workflow traces only when you open a support ticket and explicitly share them. We cannot access your conversations, your uploaded documents, your knowledge register content, your connector payloads, your API keys, or your audit log content. Any deeper access requires an explicit, time-limited support consent that is audit-logged and revocable. The full breakdown is on the About page.

Yes. Your own isolated tenant on Australian infrastructure, aligned to the Privacy Act 1988 and the Australian Privacy Principles. Your data never leaves the region you choose. Audit log is immutable and SOC 2 grade from day one.

HubSpot, Xero, Buffer, LinkedIn, and Anthropic Claude are live today. Microsoft 365, WordPress, Google Analytics 4, more CRMs, ad platforms, content generators, and project-management tools are on the way. See the full catalogue on the Features page.

Yes. Every external capability is a port with multiple adapters. Swap HubSpot for Salesforce, Xero for QuickBooks, one PSA for another. Historical data stays under its original provenance, new data flows in under the new adapter, and your skills and workflows do not change.

Nothing gets deleted by default. Uninstalling a skill removes its routes, workflows, and registrations, but the data it captured stays in your knowledge registers. You can purge manually with explicit confirmation.

As autonomous as you decide. Every workflow stage has a confidence threshold plus hard and soft guardrails you control. Above the threshold she acts. Below it she pauses and asks. Ratchet her up as trust compounds. Every action logged, every decision traceable.

Cohort 1 is founder-negotiated and not publicly priced. When tiered pricing ships for the general public, Cohort 1 members keep their founding rate for life.

You do. Every Cohort 1 agreement includes a data-export clause. You can leave with everything, anytime.

Cohort 1 — early access

What teams are saying about Maren.

Real outcomes from real businesses, in their words. (Placeholder text — pre-launch.)

testimonials

We were running three different tools to track one job — PSA, RMM, and a Notion doc that nobody updated. Maren pulled the lot into one operational view. Three weeks in and my techs are getting five hours a week back.

Daniel

MSP owner · Brisbane

I asked her about a deal we lost in March. She pulled the email thread, our proposal, and the client's exact reason for going elsewhere — from three months ago. Chatbots can't do that. Period.

James

Sales lead · Professional services

She runs our content calendar now. Drafts in our voice, schedules across channels, reports back Monday. I review and approve in ten minutes flat — used to eat half my Friday.

Priya

Marketing manager · B2B SaaS

BYOK and Australian hosting were both non-negotiable for our compliance team. Maren is the only platform we tested that ticks both boxes. Compliance signed off in one meeting.

Mark

Operations director · Financial services

Audit trail that actually holds up. Every action, every input, every output — partitioned and immutable. Our auditors stopped asking questions and started asking how we built it.

Anna

Partner · Accounting firm

She remembers what we decided last quarter. Brings it up when it's relevant. Fixes the workflow without being asked. The longer she runs the more she feels like a teammate, not a tool.

Sarah

Founder · Consulting agency

testimonials

Your business deserves
its own AI.

Cohort 1 opens in the coming months. Get on the waitlist to lock in founding pricing,
shape what ships first, and be first in line when invites go out.

Join the Waitlist →